Brands & Trends Stories
What’s Happening With Kenzo? Why the Maison Could Be LVMH’s Next Strategic Divestment
Once a symbol of playful Parisian energy, Kenzo now feels like an outlier in a portfolio obsessed with scale, desirability,…
Catch Them All: The Pokémon Economics of Lattafa Perfumes
How a UAE perfume house turned TikTok virality, Amazon dominance, and collector psychology into a billion-view fragrance phenomenon.
Labubu and the Emperor’s New Clothes: The Psychology of Why We Buy
Why customers buy for belonging, not utility—and how brands capitalise on groupthink to manufacture desire.
e.l.f. acquired Rhode. Now the brand’s best defence is corporate silence.
Rhode didn’t scale through saturation. It scaled by becoming the brand for the TikTok generation. It spoke in Hailey’s voice,…
Has Valentine’s day lost Its commercial spark?
Smart brands play it cool—overstock the hearts, and they’ll be discount-bin bound by February 15th.