Fashion Stories
Brand Maker or Balance Sheet Fixer? Rethinking Marco Gobbetti’s Impact on Luxury Fashion.
In luxury fashion, where heritage and the bottom line wage a relentless war, Marco Gobbetti stands out as the industry's…
Ferragamo, Is That You? Inside the Brand’s Slow but Steady Path to Rebuilding Desirability.
Under creative director Maximilian Davis, the Italian house is experiencing something it hasn't felt in decades: genuine buzz. The proof…
Is Nigerian Ready-to-Wear Truly Ready?
Unpacking the Systemic Challenges and Transformative Opportunities of Nigeria's Fashion Industry.
Click, Stop, Enter: How visual merchandising wins the fight for attention.
As the battle for consumer attention intensifies, visual merchandising is fast becoming the fashion industry's most underleveraged weapon.
What’s the Real Cost of “Made in America” Fashion?
Trump’s tariff tsunami has ripped through global trade winds, unleashing sweeping tariffs that are cutting through the carefully balanced supply…
How much power does a creative director really hold?
The era of the all-powerful creative director is fading. Today, success in luxury hinges on more than creative vision. It…
PLT’s rebrand struggle highlights a bigger shift: fast fashion brands want to go premium.
It's 2025 and a fast fashion brand is desperate to escape its own label.
Why (S)KIM(S) Works: The playbook behind the billion-dollar brand and what could go wrong.
SKIMS is winning now—but can it go the distance?
Amazon took dupe culture to the next level, and luxury brands can’t stop it.
Counterfeits are bad. But dupes? That's Just good business and Amazon is leading the way.