Fashion

Analyzing the business of fashion—from market shifts to cultural influence and consumer stats. We’re breaking down the forces shaping the industry and the movements redefining style, commerce, and creativity.

Fashion Stories

Why (S)KIM(S) Works: The playbook behind the billion-dollar brand and what could go wrong.

SKIMS is winning now—but can it go the distance?

Amazon took dupe culture to the next level, and luxury brands can’t stop it.

Counterfeits are bad. But dupes? That's Just good business and Amazon is leading the way.

DEI Is Under Fire But What Does It Mean for Fashion, Beauty, and Luxury Brands?

In a post-Trump shift, DEI is on the line—will fashion and beauty hold the line or follow the corporate retreat?