Luxury

Examining the business of luxury—how brands navigate heritage and innovation, consumer behavior, and market strategies to maintain exclusivity and drive growth.

Luxury Stories

If It Doesn’t Work, It Doesn’t Sell: Why Functionality Is the New Luxury.

The luxury market is slowing down. That’s not news.According to Bain & Company, global sales of personal luxury goods are…

Brand Maker or Balance Sheet Fixer? Rethinking Marco Gobbetti’s Impact on Luxury Fashion.

In luxury fashion, where heritage and the bottom line wage a relentless war, Marco Gobbetti stands out as the industry's…

What Happened to Escada?

I. Introduction Escada. Once a force in 1980s fashion, known for bold silhouettes and saturated colour, the brand today is more…

Luxury brands need a new sport to obsess over, and it just might be running.

From, the grueling discipline of marathon training, the visible commitment to health, the mental fortitude required – these have become…

Louis Vuitton’s Beauty Power Move: Did Maison Margiela Let This One Slip?

Luxury’s beauty play: Vuitton secures Pat McGrath, but was Margiela’s moment lost?

DEI Is Under Fire But What Does It Mean for Fashion, Beauty, and Luxury Brands?

In a post-Trump shift, DEI is on the line—will fashion and beauty hold the line or follow the corporate retreat?

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