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Brand Strategy
Catch Them All: The Pokémon Economics of Lattafa Perfumes
folasade.ferron@gmail.com
October 7, 2025
Labubu and the Emperor’s New Clothes: The Psychology of Why We Buy
folasade.ferron@gmail.com
June 30, 2025
e.l.f. acquired Rhode. Now the brand’s best defence is corporate silence.
folasade.ferron@gmail.com
June 2, 2025
Click, Stop, Enter: How visual merchandising wins the fight for attention.
folasade.ferron@gmail.com
May 8, 2025
What Happened to Escada?
folasade.ferron@gmail.com
April 25, 2025
Luxury brands need a new sport to obsess over, and it just might be running.
folasade.ferron@gmail.com
April 14, 2025
PLT’s rebrand struggle highlights a bigger shift: fast fashion brands want to go premium.
folasade.ferron@gmail.com
March 13, 2025
Why (S)KIM(S) Works: The playbook behind the billion-dollar brand and what could go wrong.
folasade.ferron@gmail.com
March 2, 2025
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